The Swim Wizard

Affectionately known by clients as “The Swim Wizard”, Sam brings over 20 years of experience in the sport of swimming, coaching athletes from across the globe.

A former high-level competitor himself, Sam’s swimming career was cut short by injury—but not before he trained with, and was mentored by, some of the world’s best swimmers and coaches. This unique background has shaped his coaching philosophy: technically precise, performance-driven, and deeply personalised.

Sam works with swimmers of all levels—from those chasing their first county qualification times to seasoned athletes preparing for National and International competitions. His ability to connect with each swimmer and unlock their potential is what sets him apart from the rest.

Developing Minds & Strokes

Jack has coached swimmers in both the UK and Mallorca, bringing a versatile and international perspective to athlete development. His adaptable coaching style and hands-on experience have made him a valuable part of the team, connecting with swimmers across all levels.

Currently finishing his undergraduate degree in Sports Coaching, Jack is set to begin a Master’s in Sports Psychology next year. His goal is to combine technical coaching expertise with psychological insight—helping swimmers not only improve in the water, but also build confidence, focus, and mental resilience.

Jack’s passion lies in supporting athletes both physically and mentally, laying the foundation for long-term performance and enjoyment in the sport.